Oman today_ The race for the 2025 European Golden Shoe has become one of the most thrilling and exciting periods in the history of the award, and Google’s data confirms this.
With the start of the new European football season, the excitement for claiming the Golden Shoe has reached its peak. According to Google Trends, interest in the award in 2025 has hit its highest recorded level, even surpassing the era of legends like Lionel Messi, Cristiano Ronaldo, and Robert Lewandowski.
Between May and September 2025, searches for the term “Golden Shoe” surged significantly. Marca, analyzing Google data, reported that in Spain, search interest for the term reached an index of 100 in April—a level unseen for more than a decade. Compared to 2020, online interest in the award has increased by approximately 120%, and it has doubled compared to the peak years of Messi and Ronaldo.
The reason for this remarkable growth is clear: this year’s competition is exceptionally open and unpredictable. Players such as Erling Haaland, Kylian Mbappé, Robert Lewandowski, Jude Bellingham, and Raphinha are constantly competing for more goals, and each change at the top of the scoring charts drives search interest even higher.
After years when the Golden Shoe was dominated by Messi and Ronaldo, 2025 marks the start of a new era. Data shows that global attention to the award is at an all-time high, conversations around it have multiplied, and the European Golden Shoe is no longer a ceremonial title. It has become a fierce and thrilling competition, keeping the entire continent of Europe on edge.