A travel company in India has revealed the country’s most Instagrammable spots, based on the number of photos tagged in each place on the social media platform. India Someday identified 25 popular tourist attractions across the country, and then recorded the total number of Instagram posts featuring each location[1]specific hashtag.
These were then calculated by acre – equal to 0.4 hectares – to provide a standardised measure of Instagram popularity density. Mumbai’s Gateway of India came out on top with the most hashtags per acre. “Discovering the most Instagrammable destinations in India offers a fascinating glimpse into the evolving landscape of travel and social media,” said Harsh Sonawala, co-founder of the travel company that specialises in trips to the subcontinent. “The high density of Instagram hashtags per acre at iconic landmarks like the Gateway of India underscores their enduring popularity and visual allure. It is interesting to note that although the Taj Mahal has the maximum number of hashtags as expected based on the size and area of the monument, Mumbai’s iconic Gateway of India gets the most call-outs”.
As well as big hitters Taj Mahal and Jama Masjid, the top ten list features a few more surprising additions, including Jaipur’s Patrika Gate and the Sanchi Stupa in Madhya Pradesh. “The inclusion of lesser-known gems like Golden Temple and Sanchi Stupa in the top rankings highlights the diverse array of Instagrammable destinations across India. This underscores the importance of exploring beyond the well-trodden paths to uncover hidden treasures that offer unique photographic opportunities and cultural experiences,” added Sonawala. Here are India’s top 10 Instagrammable locations in 2024 for some travel inspiration ahead of your next visit. 1. Gateway of India Mumbai’s top tourist destination stands on the waterfront in Colaba, in the city’s south overlooking the Arabian Sea. With 700,000 hashtags per acre, it is India’s most Instagrammed destination in 2024. Built by the British, the structure combines elements of Hindu and Muslim architectural styles and serves as a gateway to explore the rich history and vibrant culture of Mumbai.
It’s also free to visit, which helps boost its popularity. 2. Jama Masjid Located in Old Delhi, this large mosque was built by Mughal Emperor Shah Jahan and can accommodate more than 25,000 people in its courtyard. The marble and red sandstone structure is a rare place of tranquillity in the very heart of Old Delhi’s mayhem and is the country’s second-most Instagrammed tourist attraction with 359,000 tags per acre. It has four watchtowers and two towering minarets, one of which visitors can climb for breathtaking views of the city 3. Hawa Mahal Located in Jaipur, Hawa Mahal is a five-storey red and pink sandstone structure.