Choosing the right blush is more than simply picking a color. You can choose from different formulas—powder, cream, or liquid—depending on your desired finish.

Powder blushes are the easiest to use, especially when applied with professional blush brushes. Brushes with a lot of soft bristles tend to hold plenty of powder for rendering natural nuances and finishes. Start by applying a generous amount blush powder on the brush, tapping off any excess powder over a tissue or the palm of your hand. Next, apply a light dab of color in wide, circular, sweeping motions along the lines of your cheekbones to create a soft effect without conspicuous borders. This will bring out a naturally healthy, flushed look.

For a chiseled appearance, blend a powder blush at a sharper angle of the brush along the cheek lines. Avoid applying blush below the nose line, as this might create a droopy-cheek effect.

If you have high, prominent cheekbones, apply light colors in broad, circular strokes to soften the cheeks. Strong colors can draw too much attention to the cheeks by emphasizing their height and volume. Avoid reddish colors and let the powder blend naturally into the skin.

Take note of symmetry when applying blush. Always blend blush in the same direction on each side of your face and double-check that the darkest parts of the cheeks match perfectly on the left and right side.