Oman today_ Avant-Garde (Avant-Garde) is a French term meaning “vanguard,” referring to individuals who always move ahead of others. In the world of fashion, when something is described as avant-garde, it means it is ahead of its time — a design that is unexpected, completely different from mainstream trends, and challenges conventional rules.
An avant-garde designer is not merely focused on creating stylish clothes; their goal is to break rules and challenge the “established norms” of fashion. Therefore, an avant-garde look is not necessarily everyday wearable clothing; it represents a concept or idea that goes beyond the era in which it was created.
In fact, avant-garde clothing is more like conceptual art than everyday attire. The shapes, colors, and fabrics are often unusual and surprising, engaging the mind and encouraging thought. Interestingly, when a highly progressive (avant-garde) idea succeeds and everyone starts to imitate it, it ceases to be avant-garde and becomes part of mainstream fashion.
Famous avant-garde designers include Rei Kawakubo, Alexander McQueen, Issey Miyake, Yohji Yamamoto, Iris van Herpen, and Maison Margiela.
In the world of celebrities, Lady Gaga and Björk have had the most iconic avant-garde looks, while stars like Jared Leto, Rihanna, Zendaya, Cardi B, Lil Nas X, and Teyana Taylor have occasionally showcased avant-garde styles.
Among Iranian celebrities, due to limitations and challenges, avant-garde fashion is less common. However, there are individuals who attempt to style themselves more boldly than others, and this effort is highly commendable.
Avant-Garde: Fashion Beyond Its Time
