Oman today_ Milan Fashion Week has officially kicked off, showcasing the Spring/Summer 2026 collections, and one of the standout moments of the event was the appearance of Jin from BTS at Gucci’s fashion show.
On September 23, 2025, Jin attended the opening of Gucci’s SS26 collection as a global ambassador for the brand. Instead of a traditional runway show, Gucci presented the collection in the form of a short film titled The Tiger, directed by Spike Jonze and Halina Reijn. The film featured stars such as Demi Moore, Edward Norton, and Kendall Jenner, with the collection’s designs created by Demna, Gucci’s new creative director.
Jin wore a white shirt from Gucci’s La Famiglia collection, paired with formal black trousers and classic leather shoes, presenting a simple yet elegant look that captured the attention of both fans and fashion critics. His outfit received widespread attention across social media platforms.
This appearance marked Jin’s first public fashion event following the completion of his military service in June 2024. It highlighted his return to the fashion world, reinforced his status as a global style icon, and became one of the most memorable moments of Milan Fashion Week.