Oman today_ The brand Jacquemus unveiled its Spring/Summer 2026 collection—a presentation where, contrary to expectations, the bags garnered more attention than the clothing, becoming the focal point for both critics and audiences alike.
This collection reflects the childhood memories of the brand’s designer, Simon Porte Jacquemus, who grew up in a small village in the south of France. Through this collection, he sought to recreate the simplicity of rural life, the warmth of family ties, and the intimacy of those formative years with a personal and nostalgic perspective.
While the clothing leaned towards minimal and simple designs, the bags introduced a striking contrast with bold forms and distinctive details. Some featured floral and fruit-inspired patterns, while others were presented in packaging reminiscent of traditional fruit and vegetable crates. This thoughtful contrast between the understated garments and the creative approach to the bags became one of the defining features of the collection.
When the Bags Outshone the Clothes: Jacquemus Spring/Summer 2026 Collection
