Oman today_ One of the enduring trends in the fashion world is Pouch Style, also known as the underarm carry. In this approach, a bag is not held by its straps or in the traditional way but instead tucked under the arm like a soft, compact accessory. This simple shift creates a look that blends comfort, elegance, and modern appeal.
While it was initially associated with large, flexible bags, over time the style expanded and is now seen across all types of bags — from smaller designs to more structured, formal models.
The defining moment for this trend came in 2019, when Bottega Veneta introduced The Pouch Bag, sparking a wave of excitement in the fashion industry. The strong reception proved that this style was far from a fleeting fad and established it as a lasting force in modern fashion.
Various terms such as Underarm Clutch, Clutch Style, and La Pouch Style have been used to describe it. However, within street style and among fashion enthusiasts, the term Pouch Style remains the most widely recognized and commonly used.
What Is Pouch Style and Why Is It Still Popular?
